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Sedano’s Supermarkets’ to Giveaway Free Groceries to Those in Need this Holiday Season

The Miami-based Supermarket is Giving Back to the Community with Exciting Grocery Giveaways 

MIAMI, Florida (Dec. 3, 2021) – Sedano’s Supermarkets, the leading independent Hispanic grocer in the United States, has been giving back to the community for over 50 years and will continue to do so this year. In addition to its Thanksgiving community initiatives, throughout the month of December Sedano’s most loyal customers will have the chance to win free groceries. Sedano’s has always had its community’s needs top of mind and following another pandemic year they will be doing grocery giveaways to help with local customers’ holiday expenses. 

Intending to thank loyal customers while introducing their latest online ordering platform, which offers same-day home delivery and curbside pickup, the supermarket will be filling their customers’ carrito (grocery cart) this season. The supermarket is aiming to find five families to give away $500 worth of free groceries the week of December 6 via Sedano’s Facebook and Instagram pages. 

“We recognize the last 20 months have been a tough time for everyone, so for this year’s giveaway activations, we want to impact our customers’ finances directly,” said Javier Herrán, Chief Marketing Officer at Sedano’s Supermarkets. “Miami already knows our tradition of giving back to the community during the holidays, and we hope these initiatives spread even more holiday cheer around town,” he added. 

Sedano’s is also running a series of activations to delight its customers. For instance, starting now through December 12, customers can visit to register for a chance to win a Sedano’s gift card or a virtual visit with Santa. Additionally, on December 9, customers who shop for their groceries at Sedano’s will have a chance to have their total costs covered by the company at the checkout line. 

Aside from these exciting initiatives, Sedano’s recently held two Thanksgiving giveaways, including hosting a drive-through event in partnership with the City of Hialeah that provided turkeys and pies to 500 families in need, and another event exclusive to Orlando, where the supermarket gave away 150 frozen turkeys.

For more information on all the activations, including the giveaway rules, please visit Sedano’s Instagram & Facebook pages. 

About Sedano’s Supermarkets

Founded in 1962 by the Herrán and Guerra families, Sedano’s Supermarkets has grown to become one of the leading independent grocery chains in the United States. Sedano’s serves Florida’s booming multicultural communities, with more than 3,000 employees and 34 stores in Miami-Dade, Broward, Palm Beach, Orange, and Osceola counties. As America’s largest independently owned Hispanic supermarket chain, Sedano’s is recognized for its excellent customer service, ethnic product offering, and competitive prices. For more information, visit or follow Sedano’s on social media on Facebook, Twitter, and Instagram. For career opportunities, visit