Last Updated: July 7, 2020

Ecommerce Marketplace and/or Sedano’s Supermarkets are committed to protecting your privacy. This Privacy Policy (“Privacy Policy”) explains how we collect, use, share and protect your personal information.

This Privacy Policy governs the collection and use of your personal information by Ecommerce Marketplace and/or Sedano’s Supermarkets on this web site, any other web site hosted by Ecommerce Marketplace and/or Sedano’s Supermarkets and any application, product or service made available by Ecommerce Marketplace and/or Sedano’s Supermarkets on behalf of itself or its customers, including its grocery retailer clients (collectively, the “Services”). If you do not agree with any provision of this Privacy Policy, you should immediately discontinue use of the Services. The use of the Services are not intended for minors.

When you use the Services you may also be subject to the privacy policies of our customers, vendors, or third party service providers with respect to their use and collection of your personal information.

Information we collect

We collect (i) information provided by you when you register for one or more of our Services such as your name, email address or telephone number; (ii) information we obtain from your use of our Services such as server log information (e.g., your queries, phone number and internet protocol address), device-specific information (e.g., your hardware model, operating system version, unique device identifiers and mobile network information including phone number), and physical location information collected from GPS location data and mobile wireless access points; (iii) information we collect during your grocery shopping sessions such as shopping list contents and ecommerce purchases; (iv) information from third party accounts such as Facebook that are used to log in to services; (v) information provided by you when you participate in any promotions or contests offered by us or one of our affiliates; (vi) information provided by you when offering feedback or completing profile forms; and (vii) loyalty card purchase information provided to us by our retailer clients.

Cookies and Interest-Based Advertising

“Cookies” are small pieces of information sent by a web server to a web browser which enable the server to collect information from the browser. Ecommerce Marketplace and/or Sedano’s Supermarkets uses cookies for a number of purposes such as to enable us to simplify the log in process for registered users, help ensure the security and authenticity of registered users, target advertising, provide mechanisms for online shopping and enable traffic monitoring.

We use both session cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies also enable us to track and target the interests of our users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. This may restrict the online Ecommerce Marketplace and/or Sedano’s Supermarkets services you can use.

We employ some third-party services to help us understand the usage of our services; and these third-parties may also deploy cookies on our site or collect information through our mobile applications. For example, we use Google Analytics to understand, in a non-personal way, how users interact with various portions of our site — you can learn more about information that Google may collect here. We may also engage in online behavioral advertising to personalize and streamline your shopping experience through the use of cookies.

How we use information we collect

All the information we collect via our website, products and services, or through correspondence with you is used by Ecommerce Marketplace and/or Sedano’s Supermarkets to operate and improve The Services we offer you. We are committed to using your personal information only for:

  • Dealing with orders and accounts for the supply of our goods, products and services.
  • Monitoring and improving any of our websites and our products and services.
  • Planning and managing our business activities, including analyzing customers’ shopping habits and preferences.
  • Enabling third parties to carry out technical, logistical, or other functions on our behalf.
  • Conducting market research including statistical analysis of customer behavior that we may disclose to third parties in depersonalized, aggregated form.
  • Providing you with information about the products and services we offer.
  • Providing you with periodic communications (this may be by mail, telephone, SMS, email or as part of your delivery) about features, products, services, events, promotions and special offers. Such communications from Ecommerce Marketplace and/or Sedano’s Supermarkets might include advertising for, or offers from, third parties (which we will pass on, on our partner’s behalf. We will never pass your information outside of Ecommerce Marketplace and/or Sedano’s Supermarkets for marketing purposes).
    Preventing and detecting fraud or abuses of our website or services.
  • Allowing us to comply with any requirements imposed on us by law or court order.
  • By opening an account with us you agree to us collecting and using your information in this way.

Accessing and Updating your personal information

After you have registered to use Services provided by Ecommerce Marketplace and/or Sedano’s Supermarkets on a site, you will be provided with access to an “Account” page that will allow you to tailor your communication preferences. Alternatively, you could also unsubscribe from future communications directly from emails we send to you.
To change your preferences simply click “Sign In” on the top menu bar. Once you have signed in you will see a “Account” link on the menu bar. Under “General Information” If you do not want to receive certain commercial communications from us, please select or unselect your choices by using the boxes available on that page.
From time to time, we may contact you by email, telephone or SMS for customer service or satisfaction purposes.
Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our Services.

Information we share

We pass your personally identifiable information to our retailer partners (Sedano’s Supermarkets stores) on whose behalf we host or provide digital Services. In addition, we may share your personally identifiable information with third party vendors in order to support our Services (e.g., email services or customer support tool provider) or our retailer partners’ services. We will never pass your personally identifiable information to anyone else, except to any successor and/ or affiliates to our business.
We may also share aggregated, non-personally identifiable information publicly and with third parties.
Ecommerce Marketplace and/or Sedano’s Supermarkets may display targeted advertisements based on non-personally identifiable individual activity. Ecommerce Marketplace and/or Sedano’s Supermarkets does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or security incidents, situations involving potential threats to the physical safety of any person, violations of these Terms of Use, or as otherwise required by law.

Other Websites and Third Party Service Providers

Our website may contain links to other websites and third party service providers which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided within the Services or our website, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours. Any of your information which you share with other websites and/or third party service providers, which are in turn shared with us, shall be governed in accordance with such other website’s or third party service provider’s privacy policy and our agreement with such other website or third party service provider; not via this Privacy Policy. At no time will we use less than generally commercially acceptable means to protect any information which we may receive in the previously explained manner.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use generally commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We reveal only the last four digits of your credit card or debit card number when confirming an order. We also display the last four digits of your credit card on your receipt. These details are stored on our system but the full credit card number is never stored on any of our systems.

Alcohol Sales

The use of the Services are not meant for the use of minors. If an order contains an age restricted item such as alcohol or tobacco, proof of age will be required at the time the order is transferred to you. The order will not be transferred if proof of age is not able to be verified via the presentation of a valid government issued identification document. We may require the collection of your date of birth to comply with this requirement.


We may update our Privacy Policy from time to time. When we make these updates, we will change the “last updated” date listed at the top of this Policy. If we make material changes to this policy, we will provide a prominent notice here and/or for certain Services, email notification of changes to this Privacy Policy.

Contacting us

For any questions or concerns you may have regarding this Privacy Policy and our information and data collection and use practices, please contact us at